WHAT DOES IT MEAN TO ALEXANDRIA?
Sustainable beauty encompasses all things food, beauty and wellness. Alexandria sees beauty as a complete circle: we start from within, move to the outside, and then work our way back around. The things we eat directly affect our skin, and naturally, if we eat well we can use those same ingredients to apply topically as well. Beautiful skin doesn’t necessarily mean spending top dollar on serums and moisturizers even though yes, it can be nice. If you eat real whole foods, it’s fair to assume you keep those sorts of items in your kitchen, which means you already have a lot of good skincare staples you may be unaware of. For example manuka honey, organic unrefined coconut oil, avocados, and organic extra virgin olive oil are not only great foods to keep in your kitchen, but are wonderful additions to your skincare collection. Encompassing readily available resources that you’ve hand selected is a big part of sustainable beauty. Teaching ourselves how to nourish our bodies and make our own products (whether that’s by incorporating food, essential oils, or giving ourselves the knowledge we deserve) plays a huge role in wellness. Wellness (including self-care and mindfulness) has become a universal trend, but what makes it so beautiful is that it’s ever-changing and has really given individuals the freedom and capacity to explore what it truly means to them.
ALEXANDRIA'S NATURAL SKIN PHILOSOPHY
Alexandria has always seen skin as the best accessory one can have. Considering it’s our largest organ, we do a lot to neglect it. We have no issues in buying $13 juices in the hopes to “detox”, spending hundreds of dollars a month to stay in shape, meticulously counting each calorie or paying close attention to the ingredients in what we ingest. What a lot of us fail to realize is that due to our skin’s large absorbency rate, the lotions we slather on our skin/face, and the unknown chemicals and carcinogens that inhabit our favorite makeup, fragrances, or even deodorant, can vastly contaminate our pores and bloodstream. Although there are an amazing amount of green beauty brands emerging (that we can actually start to trust), Alexandria still likes to take it back to the kitchen. Once you have a few essential staples in your cupboards, the magical world of skincare opens up.
The products we use should improve the quality of our lives, not further damage it (hello lack of beauty law regulations). With nearly 80,000 chemicals on the market in the United States, it has become more than apparent that we have to start focusing and doing our own research about the products, brands, and companies that we can trust. Transparency hasn't been at the forefront of this industry until now (due to consumer awareness), and because of that, it's critical to really get to know the brands you use and how they source their materials and products. You'd be amazed by the things this industry has kept at bay for so long, which is exactly why Alexandria is so passionate about sustainable beauty.
One thing we want to make clear is that wellness and self-care is not a one-size-fits-all sort of deal. Wellness is not a destination, it is a path. We are constantly bombarded with images of rose petals floating atop a bathtub with crystals and candles nearby, but that's not always the reality of it. Actually, that's typically never the reality of it. Wellness has been over-developed to the point where the perception of it is an elitist ideal and only available to those who can afford it, and the same thing goes for self-care. Just a reminder, self-care doesn't look the same for everyone. We're all different. Some of us have the time to get up early, meditate, and make a grandiose adaptogenic latte, while some of us struggle to barely make it out of bed after the alarm clock goes off. Wellness and self-care is more about taking the time for yourself wherever you can get it. It's about saying "no" to anything that's not an absolute "yes"! It’s less about how many juice shots you consumed a week, or how many pilates classes you attended, and more about how each of us can move towards balance, a greater acceptance of self and others, and a more mindful approach to living.